About Me

Swedish, Interactive Art Director & Designer based in Melbourne Australia. I love what I do and have done so for the last 14 years working for agencies and various projects in Stockholm, Boston, New York and Melbourne. As a director, I draw upon my experience in design, concept development and team management to bring a comprehensive and creative process to all projects. Through innovative design, I love to challenge new and existing clients to push the envelope of what is expected to go beyond their imagined plan and scope. My ultimate goal is to inspire both clients and team members to consistently innovate themselves and strive to engage forward thinking brands.

Beliefs

I believe stunning design and aesthetics, controlled and matched towards a brand, product or campaign will add value and create a better experience. I believe that simplicity is key and that the attention to the smallest details will set the design and the people involved apart. I believe in design that pushes for interactivity, new techniques and that dares to execute familiar scopes in new ways. I believe great design comes from passion and a true desire of wanting to try new things and not basing familiar work on something safe. I believe the experience of a projects success is best shared with a team of skillful and unique individuals.