Cricket Design Exploration

UX/UI Design

In 2014 I directed and designed a digital exploration as part of a team at Deloitte Digital to change the way fans interact with Cricket, its content and stats in a digital space. It was designed to provide an enhanced digital experience and more personalised environment directly to cricket fans so they can follow the action and catch-up on statistics no matter where they are around the world. The concept was heavily based around live content and the way “game stats” was introduced and consumed by the fans. Live feeds, exclusive member benefits, infographics and a fantasy cricket game was also designed as part of the experience.

Responsive Setup
Cricket
Data Visualization
Cricket
Tablet Native
Mobile Native
Cricket
Cricket
Cricket