A conceptional and systematic design approach encouraging user behaviour and a greater control of data within a responsive grid, creating a richer and more personal environment for users interacting with the Facebook UI. I approached the platform from a user perspective and focused on targeted & personalised data while maintaining a visually appealing UI. The concept reached 20 million online views within the first week of launch with an estimated global press coverage of 50 Million readers world wide. The project sparked an intense interest in the digital world and has attracted the likes of Apple, Microsoft and Disney to name a few. View full project here!