Limelight Digital wanted to break out from its old brand and was now looking for a slightly different and more mature approach. The new identity led to lots of ideas, research and conceptual development before we ended up with the end result. We took the brand back to basics in a more or less black and white format, created more space and introduced both serif and san serif typography. The branding was a collaboration between myself, Adam Finden and Philip Pham. To view the Limelight Digital website project, click here!