Director & Designer
UX & UI
Based in Brisbane, Australia
fred@nerby.com
fred@nerby.com
Body Building
Task
Creating a new brand language for the world leading supplement provider, Bodybuilding.com, as well as a complete re-design of Bodybuilding.com featuring membership programs, exclusive content and online store.
Deliverables
Design Ideation
Branding
Design Direction
UX/UI Design
Final Design
Design Presentation
More Info
Branding
Design Direction
UX/UI Design
Final Design
Design Presentation
Green Park
Task
GreenPark Sports needed a new interactive design experience for their social gaming platform promoting the future of sports and esports in the metaverse. The project included their native app, website and NFT promotion.
Deliverables
Design Ideation
Design Direction
Proptotyping
UX/UI Design
More Info
Design Direction
Proptotyping
UX/UI Design
Anti
Order
Task
Anti-Order needed a website relflecting its dark and minimal aesthetic while promoting luxury streetwear through a progressive design making their online store and editorial pages feel modern yet very functional.
Deliverables
Design Ideation
Design Direction
Final Design
Design Presentation
More Info
Design Direction
Final Design
Design Presentation
Together Co
Task
Designing a brand identity and custom website with an editorial look that reflects the organic product and quality of the all-natural range designed specifically for families.
Deliverables
Brand Design
Design Ideation
Design Direction
Final Design
Design Presentation
More Info
Design Ideation
Design Direction
Final Design
Design Presentation
Slacker Radio
Task
Slacker Radio was looking to re-design a new experience for their native app with a high emphasis on user interactivity and visual content in a functional yet innovative design.
Deliverables
Brand Design
Design Ideation
Design Direction
Final Design
More Info
Design Ideation
Design Direction
Final Design
Clash Royale
Task
Game giant, Supercell, needed a promotional website for their popular game “Clash Royale” educating users on how to play the game as well as showing all the amazing artwork, arenas and various characters.
Deliverables
Design Ideation
Design Direction
UX/UI Design
Final Design
Design Prototyping
More Info
Design Direction
UX/UI Design
Final Design
Design Prototyping
QLD Ballet
Task
Creating an elegant and sophisticated microsite showcasing the 2013 season productions of Queensland Ballet within an immersive interactive experience.
Deliverables
Design Ideation
Design Direction
UX/UI Design
Final Design
Design Presentation
More Info
Design Direction
UX/UI Design
Final Design
Design Presentation
Manassen Foods
Task
Designing and directing a new brand and website that promotes their suite of over 60 well-known food brands throughout Australia.
Deliverables
Brand Design
Design Ideation
Design Direction
Final Design
UX/UI Design
Design Presentation
More Info
Design Ideation
Design Direction
Final Design
UX/UI Design
Design Presentation
Mia Kai
Task
Creating an enhanced online presence for the luxury superyacht operating in Phuket (Thailand) showcasing the boat itself while capturing the exclusive experience while also letting visitors plan their own custom experience.
Deliverables
Design Ideation
Design Direction
Final Design
UX/UI Design
More Info
Design Direction
Final Design
UX/UI Design
Twitter Experience
Task
Designing a visual experience and exploration bringing Twitter, conversations and real data to life in new and more innovative ways.
Deliverables
Design Ideation
Design Direction
Concept Design
UX/UI Design
Prototyping
More Info
Design Direction
Concept Design
UX/UI Design
Prototyping
Facebook Concept
Task
A new design approach to the largest social platform in the world, focusing on a more streamlined and engaging visual experience. The concept was launched in 2013 and reached 50 million views.
Deliverables
Design Ideation
Design Direction
Concept Design
UX/UI Design
Prototyping
More Info
Design Direction
Concept Design
UX/UI Design
Prototyping
About Me
About Me
I’m a Director &
Designer
Designer
I’m a Swedish Lead Designer and Creative Director currently based in Brisbane, Australia, with a deep passion for design that has shaped my career over the past 20+ years. My extensive experience spans a diverse range of projects and brands globally, from industry giants like Disney, Warner Music, Supercell, and Ellen DeGeneres, to numerous small and medium-sized clients.
As a director, I leverage my expertise in design, concept development, and team management to deliver innovative and cohesive design solutions. My approach combines a comprehensive creative process with strategic vision, ensuring that each project not only meets but exceeds client expectations. Whether working on high-profile campaigns or personalized client projects, I am dedicated to crafting impactful and memorable design experiences that resonate globally.
As a director, I leverage my expertise in design, concept development, and team management to deliver innovative and cohesive design solutions. My approach combines a comprehensive creative process with strategic vision, ensuring that each project not only meets but exceeds client expectations. Whether working on high-profile campaigns or personalized client projects, I am dedicated to crafting impactful and memorable design experiences that resonate globally.
Experience
Experience
Disney
Warner Music
Star Wars
Supercell
The Ellen Show
Warner Brothers
+100’s of small projects!
Warner Music
Star Wars
Supercell
The Ellen Show
Warner Brothers
+100’s of small projects!
Career
Career
20y experience
6y at Disney
12y at agencies
9y of directing
6y at Disney
12y at agencies
9y of directing
Strong conceptual thinking
Modern UI/UX
Visual effects and finished artwork.
Visual design
Interactive experiences
Interaction models
User interfaces
Colours
Typography
Modern UI/UX
Visual effects and finished artwork.
Visual design
Interactive experiences
Interaction models
User interfaces
Colours
Typography
Features
Features
55M+ Views
Facebook (Concept) / Launched January 2013
The Facebook redesign project, launched in 2013, garnered an astounding 20 million views within just two weeks and has since reached 55 million views. The project achieved massive viral exposure, capturing significant media attention and reaching a vast global audience. The innovative concept offered a fresh perspective on Facebook’s visual and functional potential, redefining its user experience. The redesign not only sparked widespread discussion but also set new standards for social media design, reflecting its profound impact on the digital landscape.
25M+ Views
Twitter (Concept) / Launched July 2013
The Twitter design concept launched in July 2013 quickly went viral, amassing 25 million overall views. The innovative design, widely discussed in the media, reimagined user interaction with music and artists, integrating futuristic and interactive features. This concept showcased an advanced way for users to engage with their favorite music and artists, elevating the social media experience with immersive and dynamic elements. Its viral success underscored the design’s impact and relevance in shaping future digital interactions.
1M+ Views
Behance Community
My Behance profile has surpassed 1 million views, marking a significant achievement on the largest online design community. With a strong and growing following, my portfolio has captivated a wide audience, showcasing a diverse range of design projects.
65+ Awards
FWA, Awwwards, Webby’s among others…
It’s important to note that these accolades were achieved through collaborative efforts with talented teams, each contributing their expertise and passion for their craft. These awards represent the collective creativity and dedication of all involved, reflecting our shared commitment to excellence in design. The recognition underscores not just individual achievement, but the power of teamwork in crafting exceptional digital experiences.
Press
Press
My work has had viral global exposure in media and has been published in an array of newspapers, magazines & books around the world reaching millions of readers. As an art and creative director, my conceptual design & UX projects has also received wide recognition in online and offline publications and major blogs. A selection of honors includes FWA, Adobe, Adweek, Behance & R/GA Digital Age.