A digital exploration that connects retail, online e-commerce, and digital user engagement by creating a richer and more engaging app experience between consumer and products that prompts the user with targeted content and products. A personalised interface for articles, imagery and video was introduced and the project allowed for both assets creation as well as a series of innovative UI’s designed for tablet and mobile. As the user interacts with the application, the platform learns more about your needs and habits and stores all relevant data such as your shoe size, shirt size, pant size, favorite teams, favorite sports, favorite colors, and favorite Nike-sponsored athletes. That allows it to offer apparel tailored to you. The app also offers editorial content, such as dribbling tips from NBA stars, or news about new products suitable to your profile.