Nike Vision

UX/UI Design

A digital exploration that connects retail, online e-commerce, and digital user engagement by creating a richer and more engaging app experience between consumer and products that prompts the user with targeted content and products. As users interact with the application, the platform learns more about their needs and habits and stores all relevant data such as a users shoe size, shirt size, pant size, favorite teams, favorite sports, favorite colors, and favorite Nike-sponsored athletes. The app also offers editorial content, such as dribbling tips from NBA stars or news about new collections.

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