Twitter is one of the main platforms for communication online and we wanted to create a deeper engagement and visual experience between users and that content. By bringing conversations and data to life you’re creating engagement and the excitement to explore further turns in to an experience. It’s the classic “Rabbit Hole effect” where you can stumble upon information that leads you deeper in to a digital experience and that opens up new doors for more content, insight and knowledge for the topic of interest. The concept/story is focusing on two major media distributors, music/artists & magazines that’ll guide the viewer through a discovery process throughout the concept. The templates were designed up in a way that enables users and companies to gain more control of their account while also injecting more interactive components, such as turning tweets into graphics and galleries with live tweet feeds etc.