The design concept reached 20 Million online views within the first week of launch. It was a systematic design approach to the largest platform in the world, focusing on a more streamlined solution for its online space, and created behaviour. The overall concept was designed encouraging behaviour and a greater control of user data. Facebook is a natural part of peoples lives today and it’s well known that the understanding of human behaviour and personalised information caused a big part of the platforms psychological success. The exploration was published on January 3rd 2013.